1.Detect contact updates
Integrate Brevo and audience mapping tools to trigger on contact updates and start routing changes to the right status logic.
Assign contacts to appropriate ad audiences on update
Automatically monitor contact updates across Brevo and Facebook Custom Audiences. Add and remove audience membership when contact status updates, contact list edits, or contact email changesβso you can keep segments accurate, avoid audience drift, and update ads without manual audience cleanup.
How this automation keeps ad audiences accurate
When contact updates arrive but audience lists stay stale, targeting becomes inaccurate and spend wastes. This automation routes status changes in Brevo to Facebook Custom Audiences, adds the right email, and removes the wrong oneβso your team can keep segments accurate.
Brevoor swap with your favorite app
2.Check non-customer status
Integrate Filter by Zapier to continue only when the configured non-customer status is present and gate audience adds.
Filter by Zapieror swap with your favorite app
3.Add email to non-customer audience
Integrate Facebook Custom Audiences to add contact email to the configured non-customer audience and dedupe by email.
Facebook Custom Audiencesor swap with your favorite app
4.Check customer status
Integrate Filter by Zapier to continue only when the configured customer status is present for the customer audience path.
5.Add and remove emails by status
Integrate Facebook Custom Audiences to add email to the customer audience and remove it from the non-customer audience.
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Sharpen audience targeting with automated segment updates, audience routing, and attribute-based activation
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