1.Captures new subscriber (new member)
Integrate Mailchimp and email marketing tools to detect new subscriber records and begin enrichment for segmentation.
Add reservation details and spend to subscriber profile
Automatically monitor new subscriber signups across Mailchimp and Mews, and enrich profiles with reservation details and parsed spend. Create and update merge tags when subscribers sign up, reservation dates appear, or VIP indicators triggerβso you can segment audiences, personalize guest journeys, and keep lists clean without manual reporting.
How this automation enriches subscriber profiles for segmentation
When new subscribers arrive without verified reservation and spend data, segmentation gets inaccurate and journeys miss the mark. This automation filters qualifying signups, enriches with reservation context, parses spend, and updates Mailchimp merge tagsβso your team can target guests confidently.
Mailchimpor swap with your favorite app
2.Continues for qualifying subscribers
Integrate Filter by Zapier and audience filters to continue only when subscribed status and property match.
Filter by Zapieror swap with your favorite app
3.Finds customer by email
Integrate Mews and customer lookup tools to find the customer record by subscriber email for enrichment.
Mewsor swap with your favorite app
4.Gets reservation by customer id
Integrate Mews and reservation enrichment tools to retrieve reservation dates, room details, notes, and rate info.
5.Parses spend from reservation notes
Integrate Code by Zapier and parsing tools to extract gross spend and currency into a clean numeric value.
Code by Zapieror swap with your favorite app
6.Adds or updates subscriber with tags
Integrate Mailchimp and tag management tools to update merge tags and keep the audience profile segmented.
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Refine audience targeting with automated segment updates, purchase tagging, and subscriber routing
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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