1.Detects new form submissions
Integrate HubSpot, contact forms, and CRM workflows to watch for new form submission events and start the preference update.
Update contact B2B newsletter preference from signup form
Automatically monitor new form submissions across HubSpot and Zapier apps. Create and update newsletter preferences when consent is presentβso you can enrich contacts, notify the team, and update B2B segments without manual list updates.
How this automation protects consented newsletter preferences
When new signups arrive without clear consent handling, newsletter preferences get out of sync and deliverability risks increase. This automation formats domains, enriches contact details, posts Slack updates, and updates HubSpot contact newsletter propertiesβso your team maintains accurate preferences.
HubSpotor swap with your favorite app
2.Splits email to extract domain
Integrate Formatter by Zapier and data preparation tools to split the submitted email and extract the domain for enrichment.
Formatter by Zapieror swap with your favorite app
3.Enriches data by domain
Integrate Sub-Zap by Zapier and enrichment workflows to call the enrichment sub-workflow and return company summary data.
Sub-Zap by Zapieror swap with your favorite app
4.Posts team channel message
Integrate Slack and internal notifications to post team size, opt in status, and an enrichment summary for quick review.
Slackor swap with your favorite app
5.Stops when consent is missing
Integrate Filter by Zapier and consent rules to continue only when the signup includes a positive consent flag.
Filter by Zapieror swap with your favorite app
6.Updates contact newsletter preferences
Integrate HubSpot and CRM updates to match by email and write consent and newsletter properties from enrichment results.
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Add abandoned cart leads to configured marketing list
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Explore all email list management automations
Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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