1.Catch new lead form submissions
Integrate Facebook Lead Ads and marketing metadata tools to catch each new lead form submission and map source fields to subscriber fields.
Create email subscribers from social lead form submissions
Automatically capture new lead submissions across Facebook Lead Ads and lead routing tools. Create and update subscriber records when new lead submissions, UTM metadata arrives, or emails are capturedβso you can standardize fields, match or create subscribers, and add them to your list without manual list building.
How this automation grows your email subscribers
When new lead submissions come in, messy fields can stall follow-up and inflate bounce risk. This automation catches lead submissions and transforms data, then finds or creates subscribers through a sub-zapβso your team can add new contacts to your configured list.
Facebook Lead Adsor swap with your favorite app
2.Standardize subscriber data
Integrate Formatter by Zapier and data normalization tools to standardize phone and normalize email casing, then populate name fields.
Formatter by Zapieror swap with your favorite app
3.Find or create subscriber
Integrate Sub-Zap by Zapier and CRM subscriber workflows to find or create a subscriber, assign tags, and add them to a list.
Sub-Zap by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all email list management automations
Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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