1.Catches webhook submissions
Integrate Webhooks by Zapier and webhook intake to receive the application payload and capture the submission body to dedupe leads.
Create contact and add new opt-ins to lists
Automatically normalize incoming webhook submissions across Webhooks by Zapier, Formatter by Zapier, Keap, and ActiveCampaign. Create and update when webhook payload arrives, submission body submits, or submission id duplicatesβso you can create contacts, subscribe leads, and record opt-ins without manual list upkeep.
How this automation scales opt-in list growth
When opt-in data lands in forms but contacts and lists stay unlinked, leads miss timely follow-up and reporting gaps grow. This automation catches webhook submissions and formats fields, then creates or updates contacts, adds them to lists, and logs rowsβso your team can grow lists with reliable audit trails.
Webhooks by Zapieror swap with your favorite app
2.Formats phone and answers
Integrate Formatter by Zapier and data formatting to convert phones to E.164 and split freeform text into primary values.
Formatter by Zapieror swap with your favorite app
3.Creates or updates contacts
Integrate Keap and CRM contact management to create or update contacts, set opt-in true, and apply the application tag.
Keapor swap with your favorite app
4.Adds contacts to list(s)
Integrate ActiveCampaign and email list management to subscribe the same email to configured marketing list(s) for segmentation.
ActiveCampaignor swap with your favorite app
5.Creates an audit row
Integrate Google Sheets and reporting logs to append a new row with submission timestamp, source utm fields, and submission ID.
Google Sheetsor swap with your favorite app
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Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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