1.Sub-zap start webhook input
Integrate Sub-Zap by Zapier and webhook handling to capture the incoming event payload to trigger contact processing.
Create and update marketing contacts from customer events
Automatically monitor incoming webhook events across Zapier Tables, Formatter by Zapier, ActiveCampaign, and Postmark. Create and update marketing contacts and send transactional emails when webhook starts, webhook identifiers arrive, or event payloads postβso you can grow your list, trigger the right messages, and mark events processed without manual duplicate handling.
How this automation creates clean marketing contacts
When webhook input starts, delayed contact updates can cause missed engagements and list inaccuracies. This automation finds matching records and creates or updates contacts and sends transactional emailsβso your team can keep email list data current.
Sub-Zap by Zapieror swap with your favorite app
2.Find matching record
Integrate Zapier Tables and database lookup tools to search by webhook identifier and match existing contacts.
Zapier Tablesor swap with your favorite app
3.Transform values for mapping
Integrate Formatter by Zapier and data transformation tools to format timestamps and encode fields for templates.
Formatter by Zapieror swap with your favorite app
4.Create or update contact
Integrate ActiveCampaign and marketing lists to map event fields to contact fields and add the contact to the list.
ActiveCampaignor swap with your favorite app
5.Send transactional email
Integrate Postmark and email templating to send the correct template-based message when the event type requires it.
ActiveCampaign Postmarkor swap with your favorite app
6.Mark webhook as processed
Integrate Zapier Tables and duplicate cleanup tools to mark the webhook record as processed or delete duplicates.
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Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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