1.Detect new spreadsheet rows
Integrate Google Sheets and form capture tools to extract each new row and map submission fields to subscriber payloads.
Create a subscriber list from new registration rows
Automatically monitor new registration rows in Google Sheets across Google Sheets, Formatter by Zapier, Filter by Zapier, and Klaviyo. Create and update when emails are formatted, program tags qualify, or new subscribers match existing contactsβso you can normalize fields, filter records, and build lists without manual exports.
How this automation builds your subscriber list
When new spreadsheet rows are added, manual exports can slow onboarding and cause missed welcome steps. This automation formats and validates registrations, then creates or updates Klaviyo subscribers and listsβso your team can grow audiences fast.
Google Sheetsor swap with your favorite app
2.Normalize registration data
Integrate Formatter by Zapier and data cleaning tools to standardize email, format phone to E.164, and clean names.
Formatter by Zapieror swap with your favorite app
3.Keep only qualifying records
Integrate Filter by Zapier and validation tools to continue only when a valid email and program tag are present.
Filter by Zapieror swap with your favorite app
4.Create lists and add subscribers
Integrate Klaviyo and audience tools to create or select an audience and add contacts with mapped profile fields.
Klaviyoor swap with your favorite app
Automate your work, your way
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Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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