1.Monitors new lead activity
Integrate Close and CRM activity tracking to detect a new custom lead activity and map the lead record as the source.
Add validated leads from CRM to your nurture email list
Automatically validate lead emails from CRM activity across Close and Mailchimp. Create and update when lead activity logged, custom activity type matched, or validation passesβso you can add subscribers, apply tags, and log invalids without manual list hygiene.
How this automation validates your subscriber list
When new CRM custom activity is logged, invalid emails can slip into campaigns and hurt deliverability. This automation validates emails and upserts Mailchimp subscribers and creates Zapier Tables review recordsβso your team can protect list quality.
Closeor swap with your favorite app
2.Validates and suggests lead email
Integrate Code by Zapier and email validation tools to validate the lead email and return status plus a correction suggestion.
Code by Zapieror swap with your favorite app
3.Stops on invalid validation results
Integrate Filter by Zapier and decision rules to continue only when validation is positive and stop otherwise.
Filter by Zapieror swap with your favorite app
4.Upserts validated subscribers
Integrate Mailchimp and audience management to add or update subscriber records, merge fields, and campaign tags from the activity path.
Mailchimpor swap with your favorite app
5.Creates review record for failures
Integrate Zapier Tables and review workflows to create a review table record when validation fails or Mailchimp errors occur.
Zapier Tablesor swap with your favorite app
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Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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