1.Monitor new lead activity
Integrate Close, CRM activity feeds, and lead capture fields to detect new lead events and pull the lead payload for enrollment.
Add qualifying CRM leads to nurture lists
Automatically monitor new lead activity in Close across CRM activity and qualification settings. Create or update MailerLite subscribers in your nurture group when qualifying leads have an emailβso you can enroll contacts, enrich profiles, and keep lists fresh without manual importing.
How this automation builds your nurture email list
When new lead activity enters your CRM feed, unqualified contacts can slip into nurture outreach and stall list growth. This automation filters leads, splits names, and creates or updates MailerLite subscribersβso your team can enroll qualified leads quickly.
Closeor swap with your favorite app
2.Stops non qualifying leads
Integrate Filter by Zapier and qualification rules to continue only for leads with email and matching your configured criteria.
Filter by Zapieror swap with your favorite app
3.Splits lead name fields
Integrate Formatter by Zapier and text parsing tools to split the lead name into first and last name outputs.
Formatter by Zapieror swap with your favorite app
4.Creates or updates subscriber
Integrate MailerLite and subscriber lists to create or update the subscriber, assign the nurture group, and enable resubscribe.
MailerLiteor swap with your favorite app
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Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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