1.Captures new lead fields
Integrate Pipedrive and CRM tools to read incoming webform lead payload and to map person fields to workflow variables.
Add qualified webform contacts to marketing subscriber list
Automatically capture new leads created from webforms across Pipedrive and validate their origin through Zapier Filters. Automatically extract primary emails, enrich subscriber attributes, and create or update Klaviyo subscribers when webform submissions arrive, emails land, or IDs matchβso you can enrich, segment, and start campaigns without manual list updates.
How this automation adds qualified subscribers
When new webform leads appear without clean targeting, contacts land in the wrong place and campaigns start late. This automation reads lead details and filters the right form source, then normalizes emails, enriches attributes, and adds or updates subscribers in Klaviyoβso your team can launch faster.
Pipedriveor swap with your favorite app
2.Checks form source origin
Integrate Filter by Zapier and automation rules to continue only when the lead comes from the configured form source.
Filter by Zapieror swap with your favorite app
3.Normalizes primary email
Integrate Formatter by Zapier and data cleansing tools to extract the primary email and to normalize it into one value.
Formatter by Zapieror swap with your favorite app
4.Looks up enrichment values
Integrate Zapier Tables and enrichment data to lookup enrichment records by custom IDs and to return location and persona details.
Zapier Tablesor swap with your favorite app
5.Adds or updates subscriber
Integrate Klaviyo and customer profile tools to add or update the subscriber with mapped properties and SMS preference.
Klaviyoor swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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