1.Captures new lead submissions
Integrate Facebook Lead Ads to detect each new lead form submission and start the list update flow.
Add paid social leads to segmented email groups
Automatically monitor new lead form submissions across Facebook Lead Ads and sync them across MailerLite. Create or update subscribers when emails qualifyβso you can add leads to the right groups, refresh membership, and resume nurture without manual list building.
How this automation updates your targeted segments
When new social leads enter your pipeline without list hygiene, campaigns stall and nurture misses the moment intent appears. This automation parses lead fields, filters out non qualifying records, and creates or updates MailerLite subscribers and groupsβso your team can nurture on time.
Facebook Lead Adsor swap with your favorite app
2.Parses and normalizes lead fields
Integrate Formatter by Zapier and data transformation tools to parse and normalize name fields to subscriber-ready values.
Formatter by Zapieror swap with your favorite app
3.Stops non qualifying leads
Integrate Filter by Zapier and validation tools to continue only when email is present and criteria match.
Filter by Zapieror swap with your favorite app
4.Creates or updates subscribers
Integrate MailerLite and email segmentation tools to create or update subscribers and add them to configured groups.
MailerLiteor swap with your favorite app
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Explore all email list management automations
Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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