1.Catches incoming webhook payload
Integrate Webhooks by Zapier, webhook payloads, and mapping fields to receive payloads and surface source data for routing.
Add incoming webhook subscribers to campaign segment list
Automatically capture incoming HTTP webhook subscriber payloads across Webhooks by Zapier and OptiPub. Create and update when formatted email data posts or new source fields arrive or invalid entries get skippedβso you can add subscribers to your campaign segment, create missing profiles, and avoid manual imports.
How this automation adds subscribers to campaign segments
When incoming HTTP webhook payloads arrive, manual imports and list delays slow targeted outreach. This automation normalizes subscriber data and adds them to a campaign segmentβso your team can start outreach with accurate list membership.
Webhooks by Zapieror swap with your favorite app
2.Normalizes email and source fields
Integrate Formatter by Zapier, email validation, and profile field mapping to normalize and format fields for downstream matching.
Formatter by Zapieror swap with your favorite app
3.Adds subscriber to campaign segment
Integrate OptiPub and campaign segment lists to add the normalized email and profile fields to the target segment.
OptiPubor swap with your favorite app
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Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
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Step 1
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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