1.Captures each new submission
Integrate Gravity Forms and form field mapping to capture submission details and map email to subscriber identity.
Add form subscribers to segmented mailing lists for campaigns
Automatically monitor new form submissions across Gravity Forms, Mailchimp, and Zapier paths. Create and update subscribers and segment tags when form submissions are received, interest selections change, or form opt-ins capturedβso you can add contacts, assign segments, and keep lists clean without manual list hygiene.
How this automation segments new subscribers instantly
When new form submissions land with interest choices, delays can stall targeted campaigns and cause tagging errors. This automation adds or updates subscribers and routes by interest and applies segment tagsβso your team can launch with correctly segmented lists.
Gravity Formsor swap with your favorite app
2.Adds or updates subscriber
Integrate Mailchimp and email marketing data to add or update a subscriber and set subscription status to subscribed.
Mailchimpor swap with your favorite app
3.Routes by interest selection
Integrate Filter by Zapier or Paths by Zapier to create conditional paths for each interest group and pass qualifying records.
Filter by Zapieror swap with your favorite app
4.Adds subscriber to segment
Integrate Mailchimp and segmentation tools to add the subscriber to the configured segment or tag for each interest path.
Automate your work, your way
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Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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