1.Monitors new or updated record
Integrate Zapier Tables and data mapping tools to detect new or updated lead records for audience updates.
Add and remove contacts from audience lists on lead change
Automatically monitor new or updated record lead changes across Zapier Tables, Formatter by Zapier, Filter by Zapier, Mailchimp, and Facebook Custom Audiences. Create and update when lead row updates, contact email changes, or record status flipsβso you can maintain segments, keep ad audiences aligned, and reduce stale follow-up without manual list maintenance.
How this automation keeps your audiences accurate
When new or updated record changes, outdated segment membership and mis-targeting can happen. This automation formats email addresses, filters qualifying contacts, and updates Mailchimp segments and Facebook Custom Audiencesβso your team can keep audiences current without manual list work.
Zapier Tablesor swap with your favorite app
2.Normalizes the source email
Integrate Formatter by Zapier and data normalization tools to lowercase and trim the source email for consistent matching.
Formatter by Zapieror swap with your favorite app
3.Screens qualifying contact records
Integrate Filter by Zapier and validation rules to continue only when email is present and eligibility conditions match.
Filter by Zapieror swap with your favorite app
4.Adds or removes segment subscribers
Integrate Mailchimp and segmentation tools to add or remove the formatted email in the configured segment.
Mailchimpor swap with your favorite app
5.Updates ad custom audience membership
Integrate Facebook Custom Audiences and audience targeting tools to add or remove the formatted email for ad targeting.
Facebook Custom Audiencesor swap with your favorite app
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Explore all email list management automations
Organize email audiences with automated subscriber updates, list segmentation, and contact cleanup
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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