1.Monitors new event in Klaviyo
Integrate Klaviyo and marketing data tools to watch for the configured conversion or lead event and capture the payload.
Send conversion events to ad platform for targeting
Automatically monitor new conversion and lead events received in Klaviyo across advertising and PPC platforms. Instantly sync when conversion events are received, lead events match configured criteria, or event attributes include email—so you can normalize event data, send only qualifying conversions, and tag events for attribution without manual reporting.
How this automation updates retargeting conversion targeting
When conversion events land in Klaviyo, delays can make ad targeting drift from real intent. This automation normalizes event data, then sends qualifying funnel events to Facebook Conversions and tags them for clearer attribution—so your team can keep audiences accurate.
Klaviyoor swap with your favorite app
2.Normalizes event fields with Formatter by Zapier
Integrate Formatter by Zapier and data normalization tools to standardize email or phone and normalize attribute formats.
Formatter by Zapieror swap with your favorite app
3.Sends funnel event to Facebook Conversions
Integrate Facebook Conversions and ad conversion APIs to map event attributes, filter qualifying records, and tag forwarded events.
Facebook Conversionsor swap with your favorite app
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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