1.Captures new lead and fields
Integrate Intercom and lead tracking tools to capture lead fields like email and tags to qualify trial starters.
Add abandoned trial starters to retargeting audience list
Automatically detect abandoned trial starters in Intercom and qualify contacts across Intercom, Delay by Zapier, Facebook Custom Audiences, and Filter by Zapier. Create and update retargeting audiences when trial signup starts, payment stays incomplete, or checkout stallsβso you can add audience members, reduce targeting gaps, and measure impact without manual follow-up.
How this automation grows your retargeting audience
When a new trial starter lands in Intercom, delays can miss ad timing and leave audiences incomplete. This automation waits, checks signup status, and adds qualifying emails to a Facebook Custom Audiences retargeting listβso your team can reach high intent users without manual list updates.
Intercomor swap with your favorite app
2.Waits 10 minutes for completion
Integrate Delay by Zapier and workflow timing tools to pause 10 minutes to allow signup completion before evaluating.
Delay by Zapieror swap with your favorite app
3.Finds lead by Intercom ID
Integrate Intercom and data lookup tools to retrieve custom attributes by lead ID to confirm started and completed signals.
4.Continues only for qualifying leads
Integrate Filter by Zapier and validation logic tools to continue only when started is true and completed is false.
Filter by Zapieror swap with your favorite app
5.Adds contact email to audience
Integrate Facebook Custom Audiences and retargeting audience tools to map email and add the contact to the retargeting audience.
Facebook Custom Audiencesor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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