1.Triggers on new attendee pre-registration
Integrate Sequel.io and event tracking tools to trigger on new attendee pre-registration and map signals to the workflow payload.
Add webinar signups to ad conversion events for retargeting
Automatically monitor new attendee pre-registration data across Sequel.io and social conversion platforms. Create and update conversion events when pre-registration submitted, qualifying session selected, or segment matched—so you can normalize timestamps, send Facebook conversion events, and create LinkedIn attribution without manual conversion setup.
How this automation accelerates retargeting conversions
When new attendee pre-registration data arrives, delayed or inconsistent conversion events can weaken retargeting performance. This automation maps attendee signals, normalizes conversion identifiers, and sends conversion events to Facebook and LinkedIn—so your team can retarget and measure responses faster.
Sequel.ioor swap with your favorite app
2.Normalizes timestamps and contact signals
Integrate Formatter by Zapier and data formatting tools to normalize timestamps and contact signals for a stable conversion identifier.
Formatter by Zapieror swap with your favorite app
3.Sends other event with conversion time
Integrate Facebook Conversions and analytics tools to send an Other Event using mapped contact signals and conversion payload.
Facebook Conversionsor swap with your favorite app
4.Creates cross-platform conversion event
Integrate LinkedIn Conversions and reporting tools to create a conversion event using the same identifier and timestamp.
LinkedIn Conversionsor swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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