1.Detect updated registrant rows
Google Sheets watches the configured worksheet for new or changed rows, then maps email and registration timestamp.
Add webinar registrant to three-day retargeting ad audience
Automatically monitor updated spreadsheet rows in Google Sheets across Facebook Custom Audiences. Add email to the ad audience when new registrants appear, rows change, or registration timestamps updateβso you can segment reminders, refresh membership, and stop retargeting without manual list management.
How this automation maintains your retargeting window
When updated spreadsheet rows indicate new webinar registrants, audiences get stale and retargeting timing goes off. This automation adds emails to a Facebook Custom Audiences segment, waits 72 hours, and removes emailsβso your team can run timely reminders without manual cleanup.
Google Sheetsor swap with your favorite app
2.Add email to custom audience
Facebook Custom Audiences adds the mapped email and marks the membership as a recent registrant for segmentation.
Facebook Custom Audiencesor swap with your favorite app
3.Delay for 72 hours
Delay by Zapier waits three days so the audience membership stays active during the retargeting window.
Delay by Zapieror swap with your favorite app
4.Remove email after 72 hours
Facebook Custom Audiences removes the same mapped email so retargeting stops after the window.
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