1.Catches hook submission
Integrate Webhooks by Zapier and incoming form data to capture new lead submissions as web hook events.
Add web leads to audience lists and tracking sheet
Automatically catch web lead submissions across Webhooks by Zapier and audience tools. Create and update when emails arriveβso you can add them to tracking, seed Facebook Custom Audiences, and load Google Ads customer lists without manual reporting.
How this automation seeds retargeting audiences
When web leads arrive from website forms, delays can mean missed ad targeting windows. This automation formats submissions, classifies source, then adds rows to your tracking sheet and updates Facebook Custom Audiences and Google Ads customer listsβso your team can retarget faster.
Webhooks by Zapieror swap with your favorite app
2.Formats reporting timestamps
Integrate Formatter by Zapier and data mapping tools to convert webhook timestamps into report date and time fields.
Formatter by Zapieror swap with your favorite app
3.Classifies acquisition source
Integrate Code by Zapier and URL parsing tools to evaluate the incoming page and return a source classification.
Code by Zapieror swap with your favorite app
4.Adds lead to tracking sheet
Integrate Google Sheets and spreadsheet tools to create a tracking row and map date, email, interest, and source.
Google Sheetsor swap with your favorite app
5.Adds email to custom audience
Integrate Facebook Custom Audiences and audience tools to add the submitter email to a configured custom audience.
Facebook Custom Audiencesor swap with your favorite app
6.Adds email to customer list
Integrate Google Ads and ad audience tools to add the email to a customer list for immediate targeting.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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