1.Detect updated contact record
Integrate Salesforce, CRM data, and audience workflows to detect updated contact record changes to trigger downstream eligibility processing
Add updated contacts to advertising audience list for paid campaigns
Automatically monitor updated contact records across Salesforce and audience tools. Add them to customer lists in Google Ads when contact updates, consent updates, or identifier editsβso you can normalize identifiers, filter consented contacts, and refresh eligibility without manual audience uploads.
How this automation expands your customer audience eligibility
When updated contact records change in Salesforce, audiences can miss consented people and targeting gets stale. This automation normalizes identifiers and filters qualifying records, so your team can add contacts to customer lists in Google Ads quicklyβso your team can re-engage at the right time.
Salesforceor swap with your favorite app
2.Maps updated contact fields
Integrate Salesforce and CRM mapping to map updated Contact identifiers for audience lookup to prepare targeting inputs
3.Normalizes and prepares identifiers
Integrate Formatter by Zapier and data cleaning tools to normalize identifiers so platforms can accept audience fields
Formatter by Zapieror swap with your favorite app
4.Filters consented qualifying contacts
Integrate Filter by Zapier and consent rules to continue only when records qualify to protect audience compliance
Filter by Zapieror swap with your favorite app
5.Adds contacts to customer list
Integrate Google Ads and customer audience tools to add hashed or plain identifiers to expand configured customer audiences
Google Adsor swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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