1.Monitor new or updated record
Integrate Zapier Tables to detect new or updated applicant records and trigger audience syncing.
Add updated applicant records to your remarketing audience
Automatically monitor new or updated applicant records across Zapier Tables and qualifying ads audiences in Google Ads. Create and update remarketing entries when new record added, applicant email updated, or opt in changes β so you can add audience members, update synced status, and avoid manual audience imports.
How this automation keeps your remarketing audience current
When new or updated records enter your database, outdated audiences can waste spend and reduce ad relevance. This automation normalizes emails and adds matching applicants to your customer list, then updates your source records with sync statusβso your team can keep audiences current.
Zapier Tablesor swap with your favorite app
2.Normalizes email for matching
Integrate Formatter by Zapier and data cleanup tools to normalize the email field so downstream matching stays consistent.
Formatter by Zapieror swap with your favorite app
3.Adds to customer list
Integrate Google Ads and advertising audiences to add normalized emails to your configured remarketing customer list.
Google Adsor swap with your favorite app
4.Updates sync status record
Integrate Zapier Tables and reporting status tools to update processing status and record a synced timestamp.
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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