1.Catches Hook payload
Integrate Webhooks by Zapier and automation trigger mapping to capture the email and submission fields to route next steps.
Add sold and disqualified emails to exclusion audience
Automatically monitor sold and disqualified email events across Webhooks by Zapier and Facebook Custom Audiences. Create exclusion audience entries when hook payloads indicate sold or disqualified—so you can prevent wasted ad spend, normalize emails for matching, and keep retargeting clean without manual reporting.
How this automation protects your retargeting spend
When sold or disqualified hook payloads arrive, wasted ad spend can slip into your retargeting. This automation captures email signals, filters qualifying records, normalizes emails, and adds them to your exclusion audience and audit trails—so you can improve targeting accuracy.
Webhooks by Zapieror swap with your favorite app
2.Filters sold or disqualified
Integrate Filter by Zapier and rule checks to continue only for sold and disqualified records for audience exclusion.
Filter by Zapieror swap with your favorite app
3.Normalizes the email text
Integrate Formatter by Zapier and data transformation tools to lowercase and trim the email to match audience payload rules.
Formatter by Zapieror swap with your favorite app
4.Adds email to exclusion audience
Integrate Facebook Custom Audiences and audience management tools to add the normalized email as an exclusion audience member.
Facebook Custom Audiencesor swap with your favorite app
5.Appends audit trail row
Integrate Google Sheets and reporting tools to log each added email for audit trails without manual spreadsheets.
Google Sheetsor swap with your favorite app
6.Sends alert to ad ops
Integrate Slack and notification tools to alert ad ops when high value exclusions are added automatically.
Slackor swap with your favorite app
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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