1.Monitors new segment subscriber
Integrate Klaviyo, plus consent tracking tools, to detect new segment or list subscriber events and capture payload for matching.
Add segmented email subscribers to customer match list
Automatically monitor new segment or list subscriber events across Klaviyo and Google Ads. Get instant access to customer match emails and personalization options when segment membership qualifies, list subscribers join, or new members become eligibleβso you can add audiences without manual exports.
How this automation grows retargeting audiences in customer match
When eligible subscribers are scattered across a segment, retargeting delays can reduce ad performance. This automation watches for segment or list subscriber events, filters and normalizes qualifying records, and adds them to your Google Ads customer match listβso your team can expand audiences fast.
Klaviyoor swap with your favorite app
2.Filters for consent qualified records
Integrate Filter by Zapier and audience eligibility rules to continue only when subscription consent and segment membership qualify.
Filter by Zapieror swap with your favorite app
3.Normalizes subscriber email
Integrate Formatter by Zapier and email validation tools to normalize and validate the subscriber email for customer match.
Formatter by Zapieror swap with your favorite app
4.Adds emails to customer match list
Integrate Google Ads and customer match list settings to add standardized emails and set ad personalization options.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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