1.Captures new segment subscribers
Integrate Klaviyo and audience filters to capture the subscriber record and segmentation tag for processing.
Add segment subscribers to ad audiences for retargeting
Automatically capture new subscriber entries from configured Klaviyo segments across Klaviyo and Google Ads. Add them to ad customer lists when segment signup happens, subscription timestamp matches, or suppression checks passβso you can filter records, normalize emails, and build audiences without manual list syncing.
How this automation builds your retargeting audiences
When new subscribers enter a configured Klaviyo segment, delayed audience updates can slow retargeting performance. This automation captures segment entries, filters and normalizes subscriber data, and adds them to Google Ads customer listsβso your team can retarget engaged contacts quickly.
Klaviyoor swap with your favorite app
2.Filters qualifying subscription records
Integrate Filter by Zapier and suppression checks to continue only for recent subscribers that are not suppressed.
Filter by Zapieror swap with your favorite app
3.Normalizes subscriber emails
Integrate Formatter by Zapier and data formatting tools to map subscriber email into a normalized value for matching.
Formatter by Zapieror swap with your favorite app
4.Adds subscribers to ad customer list
Integrate Google Ads and audience metadata to add normalized emails to the customer list with segment metadata.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
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Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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