1.Monitor contact tag added
Integrate ActiveCampaign and CRM tag tracking tools to detect contact tag added events and surface contact email data.
Add recent purchasers to your ad remarketing audience
Automatically monitor purchaser tag added events across ActiveCampaign and Google Ads. Add and update your ad remarketing audience when purchaser tag added, contact tag added, or purchaser tag metadata updatesβso you can update audiences, improve email matching, and reduce wasted list work without manual retargeting updates.
How this automation updates your remarketing audience
When purchaser tag events appear in ActiveCampaign, manual list maintenance can cause missed retargeting windows. This automation normalizes emails, filters qualifying contacts, and adds them to your Google Ads customer listβso your team can reach buyers at the right time.
ActiveCampaignor swap with your favorite app
2.Normalize contact email
Integrate Formatter by Zapier and email matching tools to map contact email to normalized lowercase email for consistent matching.
Formatter by Zapieror swap with your favorite app
3.Filter for purchaser tag
Integrate Filter by Zapier and data validation tools to check the purchaser tag and continue only for qualifying contacts.
Filter by Zapieror swap with your favorite app
4.Add to customer list
Integrate Google Ads and advertising audience tools to map normalized email to a customer identifier and add audience members.
Google Adsor swap with your favorite app
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Step 1
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