1.Catch new paid order details
Integrate Shopify and eCommerce data to capture each paid order, surfacing buyer email and order totals for eligibility.
Shopifyor swap with your favorite appAdd qualifying paid orders to ad audience for remarketing
Automatically monitor new paid orders from Shopify across Microsoft Advertising and Zapier Filters. Add qualifying buyers to your remarketing audience when paid orders come in or payments are captured or checkout completes—so you can filter by spend, enrich audience membership, and retarget purchasers without manual segmentation.
How this automation grows your remarketing audience
When paid orders arrive without consistent audience updates, eligible buyers get missed and retargeting performance drops. This automation catches Shopify paid orders, filters for qualifying customers, and adds contact records to Microsoft Advertising remarketing audiences—so you can scale retargeting without manual lists.
2.Filter by contact and minimum value
Integrate Filter by Zapier and order validation tools to continue only when buyer contact exists and order total meets your minimum.
Filter by Zapieror swap with your favorite app
3.Add contact to customer list
Integrate Microsoft Advertising and advertising audience tools to map email to customer attributes and add the buyer to your remarketing list.
Microsoft Advertisingor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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