1.Monitor new contacts in list
Integrate HubSpot and CRM lists to detect new contacts in a configured marketing list.
Add qualifying marketing contacts to paid-ad customer lists
Automatically monitor new contact joins in HubSpot across HubSpot and Google Ads. Create and update when contacts qualifyβso you can keep paid audiences fresh, normalize audience attributes, and add members without manual audience updates.
How this automation refreshes your paid audience
When new contacts join a configured HubSpot list, delays can limit campaign reach and waste ad spend. This automation filters qualifying contacts, normalizes audience details, and adds emails to a Google Ads customer listβso your team can scale retargeting targets quickly.
HubSpotor swap with your favorite app
2.Filters qualifying records
Integrate Filter by Zapier and audience filters to allow only opted-in or qualifying contacts to continue.
Filter by Zapieror swap with your favorite app
3.Normalizes audience fields
Integrate Formatter by Zapier and data mapping tools to lowercase and trim emails and map audience attributes.
Formatter by Zapieror swap with your favorite app
4.Adds to Google Ads customer list
Integrate Google Ads and ad audience tools to add the normalized email to the configured paid customer list.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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