1.Detect new or updated record
Integrate Zapier Tables and data pipelines to catch new or updated payment records to trigger audience enrichment.
Add paid customer contacts to audience mailing list
Automatically detect new or updated payment records across Zapier Tables and enrich buyer contacts for Google Ads audiences. Automatically normalize phone numbers and add customers to your audience when payment records include valid phones, so you can speed retargeting, improve audience matching, and reduce manual setup without manual retargeting setup.
How this automation powers revenue-back retargeting
When payment records include buyer details but phones are missing or inconsistent, retargeting lists get delayed and money is left on the table. This automation filters qualifying records, normalizes phones, and adds customers to Google Ads customer listsβso your team can launch retargeting from fresh purchasers quickly.
Zapier Tablesor swap with your favorite app
2.Continue only valid buyer contacts
Integrate Filter by Zapier and CRM data validation to check records for required phone fields and continue qualifying buyers.
Filter by Zapieror swap with your favorite app
3.Normalize phone to E.164
Integrate Formatter by Zapier and phone normalization tools to map phone fields to formatted E.164 numbers for ingestion.
Formatter by Zapieror swap with your favorite app
4.Add contacts to customer list
Integrate Google Ads and audience metadata mapping to add emails and formatted phones and store personalization flags.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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