1.Fires on marketing-qualified lead field change
Integrate Salesforce to detect a marketing-qualified lead field change and start processing qualifying leads.
Add newly qualified leads to remarketing audience immediately
Automatically monitor marketing-qualified flag changes across Salesforce leads and remarketing tools. Create and update when marketing-qualified flags flip, lead field updates, or qualification crosses threshold—so you can start retargeting, grow audiences, and keep targeting current without manual audience syncing.
How this automation accelerates your remarketing audience
When the lead marketing-qualified flag changes, delays can slow campaign delivery and waste ad spend. This automation fires on the Salesforce field change, filters qualifying records, then hashes identifiers and adds hashed users to Facebook Custom Audiences—so your team can target immediately.
Salesforceor swap with your favorite app
2.Continues only for qualifying changes
Integrate Filter by Zapier and conditional logic to continue only when MQL flips and the old value did not.
Filter by Zapieror swap with your favorite app
3.Finds the lead record and maps contact fields
Integrate Salesforce and data mapping to retrieve the lead record and map lead ID to contact fields.
4.Hashes lead identifiers with SHA256
Integrate Code by Zapier and hashing tools to generate SHA256 hashed identifiers for audience upload.
Code by Zapieror swap with your favorite app
5.Adds hashed users to custom audience
Integrate Facebook Custom Audiences and audience schema tools to add hashed rows to the configured custom audience.
Facebook Custom Audiencesor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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