1.Monitor new subscriber events
Integrate Mailchimp and email event tracking to capture subscriber data and pass source fields and tags into your workflow.
Add new subscriber to segmented ad audience lists instantly
Automatically capture new subscriber events from Mailchimp across Mailchimp and Google Ads. Create and update audience memberships when subscriber tags match criteria, emails normalize cleanly, or unsubscribed flags are absentβso you can retarget faster, build lookalikes, and avoid manual exports.
How this automation builds your qualified ad audiences
When new subscriber events arrive, delays can waste ad spend and slow retargeting. This automation normalizes emails and filters qualifying tags, then adds subscribers to Google Ads customer listsβso your team can retarget faster without manual exports.
Mailchimpor swap with your favorite app
2.Normalize subscriber emails
Integrate Formatter by Zapier and data cleaning tools to lowercase and trim subscriber emails for consistent audience matching.
Formatter by Zapieror swap with your favorite app
3.Filter qualifying subscribers
Integrate Filter by Zapier and attribute rules to evaluate subscriber tags and continue only for records that qualify.
Filter by Zapieror swap with your favorite app
4.Add email to customer list A
Integrate Google Ads and audience list management to map normalized emails into customer list A membership fields.
Google Adsor swap with your favorite app
5.Add email to customer list B
Integrate Google Ads and audience list management to map normalized emails into customer list B for alternate qualifiers.
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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