1.Monitor subscriber table changes
Integrate Zapier Tables and database sync tools to detect new or updated subscribers and trigger audience work.
Add new subscriber to ad audiences and conversions
Automatically monitor subscriber record changes across Zapier Tables and Google Ads, and Facebook Custom Audiences. Get instant audience updates and send conversion events when subscriber created, subscriber updated, or opt-in enabledβso you can expand remarketing lists, improve conversion reporting, and avoid manual audience uploads.
How this automation protects your retargeting performance
When opt-in subscriber records are created or updated, missed uploads can weaken remarketing reach and reporting. This automation filters records, adds audiences, and sends conversion eventsβso your team can boost campaign effectiveness without manual uploads.
Zapier Tablesor swap with your favorite app
2.Continue only for qualifying opt-ins
Integrate Filter by Zapier and rules engines to continue only for qualifying records and block unsubscribes or test rows.
Filter by Zapieror swap with your favorite app
3.Add subscriber to customer list
Integrate Google Ads and audience matching tools to add email and user attributes to your configured customer list.
Google Adsor swap with your favorite app
4.Add email to custom audience
Integrate Facebook Custom Audiences and segmentation tools to map email to an audience member and assign your segment.
Facebook Custom Audiencesor swap with your favorite app
5.Send offline conversion event
Integrate Google Ads and conversion tracking tools to send offline conversion events using timestamps and identifiers.
6.Send Facebook conversion event
Integrate Facebook Conversions (for Business admins) and conversion tracking tools to send conversion events with names and values.
Facebook Conversions (for Business admins)or swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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