1.Prospect added to list
Integrate Pardot and CRM data mapping to pull the new prospect record and to centralize contact fields.
Add new list prospects to paid ad audiences instantly
Automatically forward new prospects added to a configured marketing list across Pardot, Facebook Custom Audiences, Google Ads, and LinkedIn Ads. Create and update when prospect added to list, score qualifies, or exclusion flagged—so you can refresh custom audiences, update customer lists, and improve ad matching without manual list cleanup.
How this automation keeps paid audiences current
When prospects are added to a configured marketing list, stale segments can waste ad spend and weaken retargeting results. This automation forwards new records across ad platforms and applies exclusions and labels—so your team can maintain accurate audiences automatically.
Pardotor swap with your favorite app
2.Normalize email and map payload
Integrate Formatter by Zapier and email validation tools to lowercase and trim email, so you can standardize matching data.
Formatter by Zapieror swap with your favorite app
3.Add contact to audiences
Integrate Facebook Custom Audiences and audience exclusion lists to add the normalized email to custom and exclusion audiences.
Facebook Custom Audiencesor swap with your favorite app
4.Add contact to customer list
Integrate Google Ads and customer list management tools to add the normalized email to the configured customer list with labels.
Google Adsor swap with your favorite app
5.Add contact to LinkedIn audience
Integrate LinkedIn Ads and attribute mapping tools to add the contact to the specified LinkedIn audience for improved matching.
LinkedIn Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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