1.Detect new contact in list
Integrate HubSpot to watch for new marketing list contacts and trigger downstream audience updates.
Add new list contacts to Facebook custom audience
Automatically add new contact emails from HubSpot marketing lists across HubSpot and Facebook Custom Audiences. Create and update custom audience members when contacts join lists or permissions validate or emails normalize—so you can build retargeting audiences, reduce duplicate entries, and launch campaigns without manual list uploads.
How this automation grows your retargeting reach
When new contacts sit unadded to your retargeting audience, campaigns can miss high intent users. This automation monitors list joins and qualifies contacts and adds emails to your Facebook Custom Audiences—so your team can target immediately.
HubSpotor swap with your favorite app
2.Filter qualifying contacts
Integrate Filter by Zapier to continue only when a valid email is present and permission requirements are met.
Filter by Zapieror swap with your favorite app
3.Normalize contact email
Integrate Formatter by Zapier to normalize emails by mapping, lowercasing, and trimming for consistent matching.
Formatter by Zapieror swap with your favorite app
4.Add email to custom audience
Integrate Facebook Custom Audiences to map the normalized email into the configured audience member list.
Facebook Custom Audiencesor swap with your favorite app
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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