1.Monitors newly created deals
Integrate Pipedrive and CRM tools to watch for new deal records and pull core deal and contact data.
Add new deals to ad audiences and notify team
Automatically monitor newly created deals in Pipedrive across Google Ads and Slack. Create and update when new deals include a valid contact email, deal status qualifies, or contact records appearβso you can add audience members, notify campaign managers, and keep retargeting synced without manual audience syncing.
How this automation updates retargeting audiences
When new deals are created but audience updates are delayed, retargeting quickly falls behind. This automation adds contacts to Google Ads audiences and sends Slack alertsβso your team keeps campaigns current.
Pipedriveor swap with your favorite app
2.Checks contact email and deal status
Integrate Filter by Zapier and validation tools to continue only when records have a valid contact email and qualifying deal status.
Filter by Zapieror swap with your favorite app
3.Waits 1 minute for updates
Integrate Delay by Zapier and workflow timing tools to pause briefly so downstream updates can finish before adding to ads.
Delay by Zapieror swap with your favorite app
4.Adds contact to customer list
Integrate Google Ads and audience management tools to add contact emails to the customer list and include consent flags.
Google Adsor swap with your favorite app
5.Posts alert to team channel
Integrate Slack and team messaging to send a channel message with deal reference and anonymized contact identifier.
Slackor swap with your favorite app
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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