1.Detect new or updated record
Integrate Zapier Tables, lead tracking tables, and automation triggers to watch for new or updated records in your demo tracking table.
Add leads that completed demos to ads audience list
Automatically monitor new or updated records in Zapier Tables across advertising and PPC platforms. Create and update when demo completions qualify, contact info is normalized, or audiences need membership additionsβso you can add retargeting members, keep data clean, and avoid manual audience updates.
How this automation grows your retargeting audience
When demo completions sit unprocessed in your tracking table, retargeting audiences miss high-intent users. This automation monitors Zapier Tables records, formats contact info, and adds qualifying members to a configured Google Ads customer listβso your team can retarget faster.
Zapier Tablesor swap with your favorite app
2.Allow only completed demo leads
Integrate Filter by Zapier and workflow rules to continue only for leads flagged as completed demo.
Filter by Zapieror swap with your favorite app
3.Normalize email and phone
Integrate Formatter by Zapier and contact normalization tools to extract email-like text and format phone numbers to E.164.
Formatter by Zapieror swap with your favorite app
4.Add to ads customer list
Integrate Google Ads and advertising audience lists to match by email or phone and add members to the configured audience.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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