1.Monitors updated lead list
Integrate Marketo and lead databases to watch for updated leads on your registration list and output the lead payload.
Add event registrants to ads audience for retargeting
Automatically monitor updated lead events across Marketo and LinkedIn Ads. Create and update retargeting audiences when lead updates qualify, registration emails match, or audience adds complete—so you can expand reach, improve segmentation, and protect campaign delivery without manual audience building.
How this automation builds your retargeting audience faster
When updated leads arrive on your configured registration list, delays can waste ad spend on stale audiences. This automation watches Marketo for updated leads, filters out ineligible records, and adds qualified contacts to LinkedIn Ads audiences—so your team can retarget recent signups.
Marketoor swap with your favorite app
2.Filters for qualified registrants
Integrate Filter by Zapier and data validation tools to qualify records and continue only when key fields are present.
Filter by Zapieror swap with your favorite app
3.Adds contacts to audience
Integrate LinkedIn Ads and advertising audience tools to add mapped contacts to your specified retargeting audience.
LinkedIn Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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