1.Catches event payload and extracts fields
Integrate Webhooks by Zapier and parsing tools to capture the event payload and extract email and event identifiers.
Add event attendees to targeted remarketing audience list
Automatically catch event attendee webhooks across Webhooks by Zapier and Facebook Custom Audiences. Create and update remarketing membership when attendee emails arrive, qualify, or matchβso you can remove converted attendees, add them to targeted audiences, and keep retargeting lists current without manual list cleanup.
How this automation updates your retargeting audience
When event attendee emails land in the wrong audience, manual list maintenance can delay retargeting and weaken exclusions. This automation catches webhook payloads, removes attendees from the source audience, and adds them to your remarketing audienceβso your team can retarget the right people without cleanup work.
Webhooks by Zapieror swap with your favorite app
2.Removes email from source audience
Integrate Facebook Custom Audiences and audience tools to remove the attendee email from the source audience when present.
Facebook Custom Audiencesor swap with your favorite app
3.Adds email to remarketing audience
Integrate Facebook Custom Audiences and audience tools to add the attendee email to the configured remarketing audience for retargeting.
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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