1.Monitor new engaged subscribers
Integrate Brevo and email engagement sources to detect when a contact joins the configured marketing list for audience building.
Add engaged subscribers to ad audience for retargeting
Automatically monitor new subscriber joins to configured marketing lists across Brevo and Facebook Custom Audiences. Create and update retargeting audiences when engaged criteria are met, recent engagement qualifies, or emails are normalized—so you can add members fast, reduce duplicates, and automate audience updates without manual audience updates.
How this automation scales your retargeting audiences
When engaged subscribers remain trapped in inbox lists, retargeting loses speed and ad spend efficiency. This automation monitors Brevo list joins and engagement, filters and normalizes subscribers, and adds them to Facebook Custom Audiences—so your team can reach warm contacts faster.
Brevoor swap with your favorite app
2.Filter qualifying engagement records
Integrate Filter by Zapier and audience rules to continue only for subscriptions that match the engaged list or recent criteria.
Filter by Zapieror swap with your favorite app
3.Normalize subscriber email
Integrate Formatter by Zapier and data normalization tools to lower case subscriber emails for reliable audience matching.
Formatter by Zapieror swap with your favorite app
4.Add emails to ad audience
Integrate Facebook Custom Audiences and ad audience management tools to add normalized emails to the configured custom audience.
Facebook Custom Audiencesor swap with your favorite app
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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