1.Monitor new or updated deals
Integrate Pipedrive to catch new or updated deal records and pass deal metadata downstream.
Add deal contact emails to ad retargeting lists
Automatically catch new or updated deal records across Pipedrive and Google Ads. Create and update when qualifying deals appear, emails validate, or customer lists need refreshβso you can add retargeting contacts, keep attribution current, and update lists without manual exporting.
How this automation protects your retargeting attribution
When new or updated deal records appear, stale audiences can reduce ad relevance and distort attribution. This automation filters qualifying deals, finds linked person emails, and adds contacts to Google Ads customer listsβso your team can refresh retargeting fast.
Pipedriveor swap with your favorite app
2.Continue only for qualifying deals
Integrate Filter by Zapier to evaluate the configured deal field and stop non qualifying records.
Filter by Zapieror swap with your favorite app
3.Find person and map email
Integrate Pipedrive to find the linked person and map the person email field to the audience email.
4.Add email to ad customer list
Integrate Google Ads to add the mapped email to the configured ad account customer list when email is valid.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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