1.Detect contact group assignment
Integrate Keap to catch assigned contacts and use the trigger payload as the source record for retargeting.
Add CRM group members to paid ad audience
Automatically detect contact group assignment across Keap and add their email to Facebook Custom Audiences. Automatically create custom audience adds when group assignment triggers or qualifying contacts activate or formatted emails are readyβso you can keep remarketing fresh, avoid manual list work, and ensure only consented contacts are added without manual list building.
How this automation grows your retargeting audience
When contacts are added to a CRM group but not reflected in ad audiences, remarketing gaps can reduce reach and waste spend. This automation monitors contact group assignment, filters and formats emails, and adds them to paid ad custom audiencesβso your team stays ready to retarget quickly.
Keapor swap with your favorite app
2.Filter qualifying records
Integrate Filter by Zapier and data validation tools to continue only when an email exists and consent is present.
Filter by Zapieror swap with your favorite app
3.Normalize the email format
Integrate Formatter by Zapier to normalize the email by lowercasing and trimming for consistent audience matching.
Formatter by Zapieror swap with your favorite app
4.Add email to custom audience
Integrate Facebook Custom Audiences to add the normalized email to the specified custom audience for remarketing.
Facebook Custom Audiencesor swap with your favorite app
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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