1.Detect new completed calls
Integrate CallRail and call metadata fields to qualify inbound calls and map caller phone, outcome, and tags to your workflow.
Add callers to customer audience list for ad retargeting
Automatically detect new completed calls across CallRail, Zapier, and Google Ads. Create and update retargeting audiences when qualifying calls finishβso you can add high-intent callers, preserve consent metadata, and enrich ad audience lists without manual list management.
How this automation grows your retargeting audience lists
When completed inbound calls are not qualified and added fast, retargeting reach shrinks and ads miss intent. This automation maps call outcomes and filters qualified calls, normalizes phone numbers, and adds callers to Google Ads customer listsβso your team scales retargeting without manual list work.
CallRailor swap with your favorite app
2.Filters calls by qualification
Integrate Filter by Zapier to continue only for answered calls that meet duration and campaign criteria.
Filter by Zapieror swap with your favorite app
3.Normalizes caller phone to E.164
Integrate Formatter by Zapier to format caller phone numbers to E.164 and map them to the formatted phone field.
Formatter by Zapieror swap with your favorite app
4.Adds callers to ad customer lists
Integrate Google Ads and audience metadata tools to add formatted phone to the configured customer list with source tags.
Google Adsor swap with your favorite app
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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