1.Monitor updated spreadsheet row
Integrate Google Sheets and reporting systems to detect row updates to process updated call-sourced leads.
Add call-sourced leads to customer audience and sheet
Automatically monitor updated call-sourced rows across Google Sheets and Google Ads for remarketing audiences. Create conversion import rows and add cleaned phone identifiers to your customer audience when call-sourced rows update, phone values change, or qualification windows are metβso you can retarget and reconcile offline calls without manual reconciliation.
How this automation accelerates retargeting with offline-call conversions
When updated spreadsheet rows contain call-sourced leads, delays can leave audiences outdated and conversions hard to reconcile. This automation cleans and qualifies rows, waits for re-check, then creates conversion import rows and adds phone matches to Google Ads customer audiencesβso your team can retarget offline-call activity.
Google Sheetsor swap with your favorite app
2.Cleans phone and computes record age
Integrate Formatter by Zapier, data transforms, and date tools to clean phone fields and compute record age.
Formatter by Zapieror swap with your favorite app
3.Filters qualifying call-sourced records
Integrate Filter by Zapier, validation rules, and routing logic to continue only for qualified rows.
Filter by Zapieror swap with your favorite app
4.Pauses for attribution re-check
Integrate Delay by Zapier and scheduling tools to pause 84 hours before adding conversion data.
Delay by Zapieror swap with your favorite app
5.Adds conversion import worksheet row
Integrate Google Sheets and spreadsheets to add a conversion row to your import worksheet for reconciliation.
6.Adds phone to customer audience
Integrate Google Ads and ad audience lists to add cleaned phones and remarketing tags for retargeting.
Google Adsor swap with your favorite app
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Step 1
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Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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