1.Detect incoming purchase webhooks
Integrate Webhooks by Zapier and webhook processing tools to capture transaction payloads and map UTM and contact fields to workflow data.
Add buyers to ad audiences and UTM log
Automatically catch purchase webhooks across Webhooks by Zapier and Google Sheets. Get instant audience updates when purchase payloads arrive, transaction references appear, or UTM fields submitβso you can log attribution, retarget buyers, and keep UTMs consistent without manual reporting.
How this automation protects retargeting readiness
When transaction payloads arrive, delayed audience updates can weaken ad delivery and attribution. This automation formats webhook data, logs UTM attribution in Google Sheets, adds buyers to customer lists in Google Ads, and sends purchase events in Facebook Conversionsβso your team can retarget buyers with accurate UTMs.
Webhooks by Zapieror swap with your favorite app
2.Convert amounts and transaction dates
Integrate Formatter by Zapier and data formatting tools to convert amount cents to dollars and normalize created timestamps into transaction dates.
Formatter by Zapieror swap with your favorite app
3.Find or create UTM attribution row
Integrate Google Sheets and spreadsheet indexing tools to find or create the UTM worksheet row and log date, amount, and UTM fields.
Google Sheetsor swap with your favorite app
4.Add buyer to customer audience
Integrate Google Ads and audience management tools to match purchaser email and add buyers to the configured customer list for retargeting.
Google Adsor swap with your favorite app
5.Send purchase event for attribution
Integrate Facebook Conversions and event tracking tools to send a purchase event with value, currency, and available client context unless excluded.
Facebook Conversionsor swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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