1.Captures new form submissions
Integrate Zapier Forms and form capture tools to detect new submission created events and capture submission values.
Add and remove form leads from retargeting list
Automatically monitor form submission created events across Zapier Forms and Facebook Custom Audiences. Create and update when respondents enter or exit your custom audience—so you can enroll new leads, warm them up for ads, and remove them on time without manual list maintenance.
How this automation manages your retargeting audience membership
When form leads stay stuck in retargeting lists, ads can reach the wrong people and waste spend. This automation waits the warm-up, adds form respondents to Facebook Custom Audiences, and then removes them after the retention window—so you can keep targeting fresh.
Zapier Formsor swap with your favorite app
2.Delays for warm-up
Integrate Delay by Zapier and scheduling tools to pause the workflow for four days before ad enrollment.
Delay by Zapieror swap with your favorite app
3.Adds email to custom audience
Integrate Facebook Custom Audiences and lead identity tools to add form email to the configured retargeting audience.
Facebook Custom Audiencesor swap with your favorite app
4.Delays for retention window
Integrate Delay by Zapier and timing tools to pause for thirty days to define the retention window.
5.Removes email from custom audience
Integrate Facebook Custom Audiences and audience management tools to remove the email member after retention expires.
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Explore all retargeting audience management automations
Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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