1.Catch consent webhook payloads
Integrate Webhooks by Zapier, and mapping tools to receive the submission payload and extract email and consent flags.
Add and remove audience contacts from form consent
Automatically catch consent webhook payloads across Webhooks by Zapier and sync consent lists to Facebook Custom Audiences and LinkedIn Ads. Update audiences when form submissions include opt in, remove contacts when consent flips, and keep targeting currentβso you can avoid manual list upkeep.
How this automation protects your retargeting audiences
When consent webhook payloads arrive, delayed updates can cause ads to include people who opted out. This automation captures submission consent and routes decisions, then adds or removes emails in Facebook Custom Audiences and LinkedIn Adsβso your team can keep targeting accurate.
Webhooks by Zapieror swap with your favorite app
2.Branch by advertising consent
Integrate Paths by Zapier and routing logic to create grant and deny paths per advertising channel using consent values.
Paths by Zapieror swap with your favorite app
3.Add email to custom audience
Integrate Facebook Custom Audiences and audience targeting tools to grant inclusion by adding the submitted email to the configured audience.
Facebook Custom Audiencesor swap with your favorite app
4.Remove email from custom audience
Integrate Facebook Custom Audiences and audience targeting tools to enforce exclusion by removing the submitted email from the configured audience.
5.Add email to audience
Integrate LinkedIn Ads and audience targeting tools to grant inclusion by adding the submitted email to the configured audience.
LinkedIn Adsor swap with your favorite app
6.Remove email from audience
Integrate LinkedIn Ads and audience targeting tools to enforce exclusion by removing the submitted email from the configured audience.
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Optimize retargeting audience management with automated audience updates, list routing, and suppression rules
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Step 1
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Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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