1.Detect button-clicked record
Integrate Zapier Tables and table automation tools to detect a button-clicked record and map conversion fields.
Send offline conversions to ads and notify team
Automatically extract conversion identifiers and validate offline conversion fields across Zapier Tables and Google Ads. Send offline conversions and notify your marketing distribution list when button clicks register, identifiers populate, or records lack sent statusβso you can prevent duplicate sends, keep ads reporting current, and avoid manual follow-up.
How this automation sends offline conversions reliably
When button clicks trigger conversion records, delayed offline attribution can skew campaign performance and create duplicate processing. This automation validates conversion identifiers, sends offline conversions, emails the distribution list, and updates Zapier Tables statusβso your team can measure results without chasing data.
Zapier Tablesor swap with your favorite app
2.Extract and validate identifiers
Integrate Formatter by Zapier and data validation tools to extract and normalize the conversion identifier, timestamps, and currency.
Formatter by Zapieror swap with your favorite app
3.Send offline conversion to Ads
Integrate Google Ads and conversion tracking tools to send offline conversion using identifier mapping, value, currency, and time.
Google Adsor swap with your favorite app
4.Email distribution list summary
Integrate Microsoft Outlook and email routing tools to send a distribution list summary with notes and an action link.
Microsoft Outlookor swap with your favorite app
5.Mark record as sent
Integrate Zapier Tables and workflow status tools to update the configured status field and prevent reprocessing.
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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