1.Detect lead converted date update
Integrate Salesforce and CRM data to retrieve the lead record and map source fields to conversion variables.
Send closed lead conversions to ad conversion system
Automatically monitor lead converted date updates in Salesforce across Paths by Zapier. Send offline conversions to Google Ads when valid ad click identifiers and vertical matches appearβso you can cap conversion value, apply vertical multipliers, and avoid missed attribution without manual reporting.
How this automation routes offline conversions
When lead converted date updates in Salesforce need to be attributed to ad clicks, timing and value rules can break reporting. This automation routes by vertical, waits 24 hours, formats conversion value, and sends offline conversion events to Google Adsβso your team can measure impact without chasing spreadsheets.
Salesforceor swap with your favorite app
2.Branch by lead vertical
Integrate Paths by Zapier and routing rules to continue only for valid ad click identifiers and configured verticals.
Paths by Zapieror swap with your favorite app
3.Wait 24 hours post-conversion
Integrate Delay by Zapier and scheduling to schedule a 24-hour wait based on the converted date.
Delay by Zapieror swap with your favorite app
4.Calculate capped conversion value
Integrate Formatter by Zapier and calculation tools to normalize value, cap it at 500, apply multipliers, and default missing fields to zero.
Formatter by Zapieror swap with your favorite app
5.Send offline conversion event
Integrate Google Ads and conversion tracking tools to send an offline conversion event using ad click identifier, converted date, and computed value.
Google Adsor swap with your favorite app
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