1.Catches raw hook submission
Integrate Webhooks by Zapier and form capture tools to extract lead fields and conversion inputs for conversion posting.
Send offline conversions for site leads to ad platform
Automatically capture incoming site lead payloads across Webhooks by Zapier and Google Ads. Send offline conversion events when submissions arrive, so you can match by email or submission id, timestamp conversions, and improve attribution without manual reporting.
How this automation protects ad attribution
When raw site submissions land without conversion posting, attribution and bidding get out of sync. This automation captures lead payloads and generates conversion data, then sends offline conversion eventsβso your team can optimize bidding with accurate offline signals.
Webhooks by Zapieror swap with your favorite app
2.Maps fields to conversion payload
Integrate Sub-Zap by Zapier and data mapping tools to map identifiers and UTM tags into conversion metadata.
Sub-Zap by Zapieror swap with your favorite app
3.Generates standardized conversion time
Integrate Code by Zapier and timestamp utilities to create an ISO UTC timestamp to use as conversion time.
Code by Zapieror swap with your favorite app
4.Sends offline conversion event
Integrate Google Ads and conversion tracking tools to post offline conversions with the mapped time, identifier, and metadata.
Google Adsor swap with your favorite app
Automate your work, your way
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Improve Google Ads performance with automated lead routing, budget alerts, and conversion updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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