1.Catches conversion webhook payload
Integrate Webhooks by Zapier, webhook ingestion, and data parsing to receive the conversion payload and extract campaign identifier, click identifier, and timestamp fields.
Send offline conversion from webhook to ad account
Automatically monitor incoming conversion webhooks across Webhooks by Zapier and Google Ads. Create and update when conversion webhook arrives, click identifier matches, or event timestamp is included β so you can format conversion time, route to the right ad account, and record offline attribution without manual attribution.
How this automation protects offline conversion attribution
When conversion webhooks arrive out of sync, attribution stays incomplete and reporting decisions stall. This automation routes conversion payloads and formats time, branches to the right ad account, and sends offline conversions so your team can trust measured results without manual reconciliation.
Webhooks by Zapieror swap with your favorite app
2.Normalizes conversion timestamp
Integrate Formatter by Zapier, date and time parsing, and standardization tools to convert the incoming timestamp and output a single conversion time value.
Formatter by Zapieror swap with your favorite app
3.Routes events by campaign identifier
Integrate Paths by Zapier, branching rules, and routing logic to evaluate the campaign identifier and route events to the matching ad account path.
Paths by Zapieror swap with your favorite app
4.Sends offline conversion to ad account
Integrate Google Ads and conversion mapping tools to map identifiers, attach the standardized conversion time, and send offline conversions to the selected ad account.
Google Adsor swap with your favorite app
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