1.Detect new tracking table record
Integrate Zapier Tables and analytics tools to capture URL, identifiers, timestamps, and status for new records.
Send offline conversion events from new table records
Automatically monitor new tracking table records across Zapier Tables and Google Ads. Send offline conversion events when a tracking row is created, status matches your criteria, or identifiers extract correctlyβso you can filter records, parse conversion identifiers, and deliver offline conversions without manual offline uploads.
How this automation sends offline conversions faster to Google Ads
When new tracking table records need manual review, delayed offline conversion uploads can reduce attribution accuracy. This automation extracts identifiers and conversion time, formats the event, and sends offline conversion events to your ad accountβso your team can measure results without manual offline uploads.
Zapier Tablesor swap with your favorite app
2.Filters records by status and criteria
Integrate Filter by Zapier and rules engines to continue only when the record matches your configured status and criteria.
Filter by Zapieror swap with your favorite app
3.Parses tracking URL identifiers
Integrate Code by Zapier and data mapping tools to parse tracking outputs and expose identifier fields for conversion matching.
Code by Zapieror swap with your favorite app
4.Formats conversion timestamp
Integrate Formatter by Zapier and date tools to convert the source timestamp into an ads API ready conversion time.
Formatter by Zapieror swap with your favorite app
5.Sends offline conversion event
Integrate Google Ads and ad reporting tools to map identifiers to conversion time, set value and currency, and send the event.
Google Adsor swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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